The Comprehensive Business Builder
For Surface Designers
Turn your passion into a full-time surface design career. Learn how to attract clients, sell collections, and apply our 35+ years of industry-proven strategies.
Turn Pro - Learn moreÂ
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Everything You Need to Build a Sustainable Design Career
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This course equips you with the skills, systems, and insider knowledge needed to turn surface design into a sustainable, professional career.
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Build strong design & Business Foundations
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Make surface design a full‑time career by understanding what your business truly needs
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Develop a clear, recognisable brand, including your signature style, tone, and visual identity
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Protect and value your work
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Understand copyright, IP, and licensing so your work is protected
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Price your work confidently and freelance effectively
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Create and present client‑ready collections
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Build cohesive print collections that wow buyers
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Present your portfolio professionally and keep files organised
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Find, attract, and retain clients
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Attract the right clients and build long‑term working relationships
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Learn how agents work, plus insider industry insights and trend forecasting tipsÂ
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Up Skill with People who Know about design
We are Longina Phillips Designs,
Learn alongside a team who lives and breathes this work.
For over 35 years, we’ve built a global surface design business and sell our work to more than 3,000 clients worldwide. If you’re going to learn how to build a creative business, why not learn from a team who’s done it — and is still doing it — together.
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 We are Longina Phillips Designs, and we sell our Textile designs to over 3000 clients globally
Whats inside:
Module 1:
Business of Design
You Will Learn:
- How to Structure and Register your Business
- Gain Our Insider Knowledge of the Print Market
- Define your brand voice and identity for successÂ
- Copyright and IP laws you must know
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Module 2:
Designing You
You Will Learn:
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Design Families: Understand key categories and styles
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Trend Forecasting: Learn our insider techniques
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Signature Style: Define your unique creative voice
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Print Collections: Build them with expert guidance
Module 3:
Monetise your Creativity
You Will Learn:
- How to price your services
- How to nail your portfolio
- Present your collection to wow clients
- Our tips and tricks to LicensingÂ
- AI in Design
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Module 4:
Sell Your Collection
You Will Learn:
- Our best practices on how to find new clients
- How to give a winning pitch to a client
- The do's and don'ts of negotiating
- Our agents top tips for successÂ
- Everything you need to know about freelancing
Module 5:
All about Custom Work
You Will Learn:
- Nuturing your client base to create repeat buyers
- Mangage design briefs from clientsÂ
- Our best file and account management practicesÂ
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PLUS!
 Expert and Peer Support
 Access our COURSE COMPANION community group. A quiet support space where you can get clarity, ask questions, and move forward with your work if you feel stuck.
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Knowledge Hub Access for lifeÂ
Discover insights on topics you never considered asking about before!  An expanding resource that addresses challenging inquiries.
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27 lessons
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4 hours of video lessons— accessible on computer, tablet, or phone
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In depth PDF workbook— downloadable templates, checklists, and guides
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Industry-Acknowledged Completion Certificate — showcase your achievement
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Access Across Devices — learn anytime, anywhere
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Support & Community Access — guidance from the Longina Phillips team
Is this Course For You?
Stop spinning your wheels. Learn exactly how to attract and retain clients.
Learn to price and sell with confidence. Know what your work is worth and how to negotiate.
Navigate freelancing with ease: Understand the day-to-day of running your own creative business.
"This course is definitely worth the investment. Information from a working studio with years of professional Business is very different from information from working freelancer. Industry standards, documents, agent inside view - all priceless."
-Â Maria Litvinova
"Every step was worth listening and taking notes. Thank you for the motivation, lessons, advice and feedback. It means a lot đź’•Â
- Diana Zawil
"No one else is offering something similar. Money well invested and you can always come back and watch it again. What's most valuable are the examples of invoices etc. They are so generous sharing this with us!"
- Monika Sojda
Meet the Course CreatorsÂ
Lola
Founder for Longina Phillips Designs. Lola has a degree in Graphic Design, but is first and foremost a risk-taker and dives in with 100% determination! Our fearless leader.
Sara
As Lola’s daughter, Sara has grown up immersed in the studio and lives and breathes print. With experience running her own fashion label, she understands the challenges and triumphs of being a creative business owner and now leads the studio with expertise and passion.
Bec K
Bec has a background in Fashion design, before finding her love of Pattern. As Creative Director she deals with both designers and customers and her daily tasks range from solving a student's question to designing the next collection. But before all of that, she just loved to draw.
FAQS
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More Reviews
Tessa Hall - USA
Tessa works as a Surface Pattern designer after completing our course.Â
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Carolyn Quan - Australia
Carolyn works as a freelance textile designer after completing our course.
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Michelle Clark - United Kingdom
 Michelle took a leap of faith and bet on our course. She is now a freelance textile designer for print and weave.
