Words by Lyndsay, Creative Lead and Senior Designer.
Struggling to create at a commercially viable pace? You’re not alone. Keeping productivity high in the fast-paced world of fabric design is a daily challenge, even for those of us who have been in the game for years.
But, while we Longina Phillips Designs designers can sometimes find it hard to fly through a brief, we have one important ace up our sleeve: Photoshop training. Or, more specifically, certain skills that help us complete a job much faster than when following textbook (aka. more longwinded) processes.
Fellow designer Steph and I give honest answers to your common questions.
Lyndsay: For sure. I remember being at university and having so much time and freedom to really craft each design in Adobe Photoshop and hoping that my whole career could be like that!...
Longina Phillips Designs for Monte and Lou
Prints by Longina Phillips Designs pictured left to right: Zimmerman, Skatie.
When designing for swimwear, it's crucial to consider the shape and size of the final garment. Imagine a small bikini – if your motifs are too large, most of the design will not be visible. It's best to keep designs at a smaller scale for swimwear.
Prints by Longina Phillips Designs: Both Maaji.
Color plays a significant role in any design. Take into account the distribution of color and ensure even coverage throughout. Since the garments can be cut from anywhere along the fabric, you don't want one bikini top to have a...
Images left to right: Hansen&Gretel, Michael Kors, Cinq a Sept.
What exactly are 'monochromatic florals’? These designs feature elements that are drenched in a single color. They might have an outline or not, sometimes with shading, but always within the same tonal range.
Images left to right: Seed Heritage, Acler, Shona Joy
Our designers at Longina Phillips love them because they are so quick and easy to create!
Images left to right: Seed Heritage, Zara, Bach Mai Bam
Inspired to try your own? Follow our four simple steps:
While you can draw your set of floral motifs from scratch, consider saving time by using pre-made motifs. The Creative Elements offers various sets that are great for this project and for very little money. When...
"So I've got a few designs here to talk though. I've got some that work and one that's not working, as well," says Bec, Creative Director of Longina Phillips Designs.
While all of our bigger courses guide you to create stunning, commercial compositions, the Complete Repeat Course for Surface Designers is the one that will really up level your layouts - across ALL print design categories.
"This tropical design here is a great composition for swimwear because wherever the swim bikini is going to fall you're going to get a similar color distribution on every style. Which means that when it comes to production no matter where it is cut it's going to look very similar to the piece that they bought online."
Not sure if your color choices are always...
1. Place your elements on the blank canvas:
Elevate your digital florals with our popular Photoshop for Fabric Design: Illustration course!
Sara initiates the process by strategically placing all elements at the bottom of the canvas. Each element resides on a separate layer, allowing for independent movement and adjustment.
“I start with all my elements on my page down the bottom so I can see what I have to work with,” Sara says.
2. Create Your First Bunch:
A floral design is usually comprised of a few interesting bunches that have a combination of...
You'll receive direct input and create ten highly commercial, SELLABLE designs with career-defining superpowers.
As commercial designers, we need to work fast. Understanding which corners to cut is vital. It's okay to make the laborious task of drawing faster by tracing motives. You can edit as you draw. This can save hours and then you can spend more time making sure your colours are pleasing and your composition Interesting. Watch the video here.
If you are planning on printing your designs to fabric, there are a few things to consider. When ink is printed to fabric, it bleeds ever so slightly into the weave or fibres,...
Longina Phillips Designs has had booths at shows for over a decade. "For us, it's a marketing exercise," says Longina Phillips (Lola), owner, and founder of our medium-sized design studio. You have buying teams from the biggest fashion and lifestyle brands like H&M, ASOS, and Zara, and fabric converters like SET come in to buy in bulk. "So while financially, a show can be very good, it’s also very important for a studio to see and be seen," she says.
Buying teams are constantly changing. "You have people...
And you can see here that the designer has done a great job with color, super commercial. I especially love this green and pink combination. It's really happy. It has white in there for freshness, which is really important for swimwear. So I think the only issue I would have with this design is that it's a little bit messy.
No problems with iPads as long as you don’t do everything in Procreate. As long as there's...
Today, I want to talk about the importance of shopping at bricks and mortar stores. As Head of Design at a world-leading surface design studio, I can tell you that in the business it’s crucial you stay in front of fashion trends.
However, online research can only take you so far. Visiting retail stores in person can provide valuable insights and inspiration that you just can't get from browsing online. Keep watching for our 4 best reasons to go shopping ASAP!
First and foremost, when you are in a retail store, you get a better understanding of how a print customer buys a print.
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As a studio, we use Photoshop as it allows our designers to have the most creative freedom when it comes to editing and manipulating their prints.
So a good time to use Illustrator is when you want to create vector-based artworks. So they are shapes that use points and anchors instead of pixels. So it means that they are infinitely scalable. So a good time to use Illustrated would be if you're doing a Pucci print or maybe you're doing a Geo print that you don't know what the scale of it might be. So it could be put on a billboard. And in that case,...
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