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My Design Journey: Kelly Kratzing

I'm a freelance surface pattern designer based in Brisbane.

Before, I was in clinical research and my background is biology. I primarily work in home interiors, designing wallpaper, soft furnishings and cushions. 

I don't think homewares were a conscious choice.  

I developed a style over the years and it seemed to naturally fit more for home textiles than it did for fashion or greeting cards. I remember trying my hand at lettering and I was just terrible! It took a few years of doing different courses and trying things out [to] hone my style and it naturally fit into interiors. I have a general interest in interiors too, so it probably went hand in hand.

It all started seven years ago...

I was an Australian expat in the US after I had my first child. It's a little cliche, but when you're on maternity leave you have time to reassess what will work with your new lifestyle. I came across surface pattern design and I thought, “Of course, it makes sense.” For...

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5 Secrets for Selling Surface Print Patterns

Words by Lyndsay, Creative Lead and Senior Designer

Are you a surface print pattern designer? Want to make money selling your prints one day? Unless your goal is to work as a designer inside an established studio, you'll need some sales skills. Yep, not only do you need to know how to design impactful, impressive, and on-trend designs, but you'll have to convince a customer to buy your design (and not someone else's!).

So what does it take? Well, we'll tell you! We're Longina Phillips Designs and we've learned a thing or two about selling prints over 30 years of being in business. Read on for our top sales secrets and turn your creative mind into money now!

1. Curate an enviable collection with broad appeal.

If you want to create a commercially viable, diverse, and desirable selection of work, you'll need to offer a broad array of styles. Customers have different needs and so the more looks you can supply, the greater your chance of having the right print at the right time. ...

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