MASTER THEME
Safari Club
Left to right: Lilya Yurk; Etro; House of Hackney: Roberto Cavalli; Kenzo; Rylee & Cru; Urban Outfitters; Roberto Cavalli
For Safari Club, print directions showcase a return to nature, the animal kingdom, and travel nostalgia. The trends emphasize storytelling, immersive themes, and rich detail, celebrating design as a medium to connect creativity with personal expression.
Animal Instincts
A bold and primal exploration of animal prints, Animal Instincts revives timeless classics while introducing modern interpretations. Leopard spots, snakeskin, and zebra stripes dominate, juxtaposed with daring placements, unexpected colours, and intricate textures.
Jungle Greens
Inspired by lush rainforests and verdant foliage, Jungle Greens embraces natural botanicals and tropical prints. Shades of green dominate, paired with earthy tones, delivering a sophisticated and grounded aesthetic.
Postcards from Somewhere
Evoking wanderlust and nostalgic travel memories, Postcard from Somewhere blends scenic imagery with vintage-inspired details. Think illustrated landscapes, souvenir maps, retro stamps, and vintage postcards. The aesthetic is escapist and romantic, celebrating the allure of exploration.
COLOUR DIRECTION
Left to right + top to bottom: Ulla Johnson; Elie Saab; Pinterest; Antonio Marras; Nicole Pasquale
IMAGE FEED
Safari Club's prints are immersive and expressive, capturing the beauty of the natural world, and the romance of travel. Together, these trends inspire both escapism and grounding, encouraging innovative yet timeless designs across fashion and interiors.
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Left to right + top to bottom: Nomon; Antonio Marras; Zimermann; Pinterest; Etro; Pinterest; Lilya Turk; Cereal Mag, Elie Saab; Meryl Streep; Philosophy di Lorenzo Serafini; Myugjim Kim x The Future Perfect; Kalon Studio; Jean Paul Gaultier; Aesop
