MASTER THEME
SUMMER HEAT
Left to right: Sinead Gorey; Donde Esteban; Nau Bikinis; Depedro; Marni; Montce Swim; Maaji; Modus Vivendi
Summer Heat captures the vibrant, playful, and bold energy of the hottest months. This trend embraces expressive colors, striking patterns, and fun motifs, combining three key sub-trends—Express Yourself, Grand Gesture, and Summer Snacks. Each contributes to a colorful, energetic style that's perfect for carefree days in the sun.
EXPRESS YOURSELF
Express Yourself celebrates bold florals and vibrant prints, offering playful designs with larger-than-life patterns. With a focus on individuality and creativity, this trend brings an artistic touch to breezy summer outfits.
GRAND GESTURE
Grand Gesture features dynamic stripes and exaggerated geometric patterns, evoking the boldness of abstract art. The colorful, eye-catching prints make a statement, bringing a sense of movement and energy to every piece.
SUMMER SNACKS
Summer Snacks is all about fun, fruity motifs and kitschy prints, from strawberries to citrus, capturing the essence of a sun-soaked picnic. This whimsical trend is light hearted and nostalgic, perfect for easy, playful summer dressing.
COLOR DIRECTION
Left to right + top to bottom: Marni x No Vacancy; Skims Swim; Wah Wah; Marni x No Vacancy; Zankov
IMAGE FEED
Summer Heat is a celebration of color, creativity, and fun, offering a wardrobe filled with bold prints, dynamic patterns, and playful motifs. Ideal for those who want to embrace the full energy of summer and express their individuality through standout fashion pieces.
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Left to right + top to bottom: Binny; Norse Projects; Farm Rio; Rubin Singer; Julia Heuer; Skims Swim; Death to Stock: Agustin Farias; Marni x No Vacancy; Kourh; Chelsea Theilmann; Nau Bikinis; Farm Rio; Roxy; Valenciana; Marni x No Vacancy
