MASTER THEME
Basic Bitch
Left to right: Liberty; &Kelvering; Maaji; Palace Skateboards; Pinterest; Christian Wijnants; Yuhan Wang; Lacoste; Pompeii Brand
Basic Bitch embraces both heritage and modern influences, weaving timeless shapes with bold statements. Prints showcase a balance of geometry, logos, and sport-inspired patterns, offering versatility and longevity in fashion.
Timeless Form
This trend focuses on classic geometric and tailored prints that transcend seasons. It emphasizes structured shapes like plaids and stripes, offering a refined yet modern aesthetic. Monochromatic designs dominate, with bold twists introduced through colour blocking and oversized scale.
Logo Mania
Logomania resurfaces as a playful nod to consumer culture and brand identity. Bold typographic elements, statement graphics, and nostalgic logos are reimagined across garments, creating impactful, wearable pieces that celebrate branding. This sub-trend combines retro references with modern irony, mixing vintage motifs and vibrant colour palettes.
Sporty Stripe
Sport-inspired prints make a bold statement with dynamic stripes and jersey aesthetics. This trend bridges athleticism and style with vibrant colour blocking, vintage football-inspired shirts, and collegiate references. Wide, horizontal stripes dominate alongside sleek, tailored silhouettes.
COLOUR DIRECTION
Left to right + top to bottom: Kent Curwen; Kent Curwen; Monse; Christian Wijnants; Ralph Lauren
IMAGE FEED
Basic Bitch celebrates timeless form, blending heritage shapes, bold branding, and athletic influences into three sub-trends. These trends merge tradition with contemporary energy, creating versatile, bold, and structured prints that honour classic design while embracing a fresh, modern edge.
Left to right + top to bottom: Pinterest; Johana Ortiz; Fredrico Cina; John Paul Wheatley; Schiaparelli; Druv Kapoor; Hades Wool; Pinterest; Pinterest; Love stories intimate; Ralph Lauren; Ralph Lauren; Yuhan Wang; Ralph Lauren; Pinterest
