Insider Secrets: Sticking to Your Style, International Pricing & More!

Be a fly on the wall of this private VIP coaching call where our company leaders, Longina Phillips, Bec (Creative Director) and Sara (Head of Design) are asked about pricing designs internationally, working within a signature style and replicating successful designs. 

Read on and favourite this page for future reference!

If you're creating floral prints with a signature style, how can you use your signature style to create other designs such as abstracts or animal skin prints to include in your portfolio? 

Bec: Good question. If your style is naturally very detailed, you would just take that across into your skins where you might use more detail in the hair of the skin or the movement, you'd be more detailed in the way you draw a flower.

If you are very loose and abstract you would still take that same handwriting into paisleys or animal skins. I think it's just practice and finding the right methods for your handwriting. What do you think Lola? 

Lola:...

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5 Secrets for Selling Surface Print Patterns

Words by Lyndsay, Creative Lead and Senior Designer

Are you a surface print pattern designer? Want to make money selling your prints one day? Unless your goal is to work as a designer inside an established studio, you'll need some sales skills. Yep, not only do you need to know how to design impactful, impressive, and on-trend designs, but you'll have to convince a customer to buy your design (and not someone else's!).

So what does it take? Well, we'll tell you! We're Longina Phillips Designs and we've learned a thing or two about selling prints over 30 years of being in business. Read on for our top sales secrets and turn your creative mind into money now!

1. Curate an enviable collection with broad appeal.

If you want to create a commercially viable, diverse, and desirable selection of work, you'll need to offer a broad array of styles. Customers have different needs and so the more looks you can supply, the greater your chance of having the right print at the right time. ...

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