MASTER THEME
Playtime
Left to right: Liberty Fabrics; Shaped Stuff; Dunelm; Shutterstock; Anrealage; Our Home le Fleur; Alice Olivia by Stacey Bendet; Moschino; Ashish
Playtime embraces bold expression, vibrant playfulness, and a celebration of artistic creativity. This season encourages designs that stand out through eye-catching novelty, striking graphics, and painterly forms, offering a fresh take on storytelling through pattern and colour.
It's All Novelty
It’s All Novelty celebrates the joy of unconventional design, featuring bold graphics, surreal imagery, and playful motifs that demand attention. This trend highlights humour, individuality, and a sense of fun. Prints are dynamic and unexpected, merging high impact visuals with artistic flair.
Summer Art Club
Summer Art Club celebrates vibrant, painterly expression inspired by art studios and creative exploration. Prints feature abstract brushstrokes, colourful florals, and layered textures reminiscent of hand-painted works. This trend brings an energetic, joyful approach to design.
Spotto
Spotto redefines the classic polka dot, taking it to new heights with oversized scales, irregular placements, and high-contrast designs. The trend embraces spots of all forms—whether soft and playful or sharp and graphic—transforming this timeless print into a modern statement.
COLOUR DIRECTION
Left to right + top to bottom: Roksanda; Sport Max; Richard Quinn; Johnstons of Elgrin; David Korma
IMAGE FEED
Playtime embraces artistic creativity, dynamic expression, and a celebration of fun through design. Together, these trends invite designers to explore bold storytelling, creative freedom, and a renewed sense of fun across fashion, interiors, and beyond.
Left to right + top to bottom: Valentino; Small Term; Isabelle Marrant; Twinset; Schumacher; Etro; Anthropologie; Chloe; Anthropologie; WGSM; Saint Laurent; Etro; Valentino; The Cole Card Company; Isabelle Marrant
