MASTER THEME
Pretty Little Things
Left to right: Adeam, Pinterest; OU Bar; Blumarine; Giambattista Valli; Erdem; Loewe
Pretty Little Things focuses on refined beauty, delicate storytelling, and artistic interpretations of florals. Prints this season celebrate space, balance, and emotional expression, offering a fresh approach to timeless themes while exploring new applications.
Breathing Room
Breathing Room emphasizes simplicity, lightness, and tranquillity through sparse floral motifs and airy compositions. Designs are soft, delicate, and uncluttered, featuring clean spaces punctuated by subtle, graceful botanicals. This trend brings an ethereal elegance that feels fresh and calming
Foulard Floral
Foulard Florals reinterprets classic floral repeats, drawing inspiration from vintage foulard patterns and structured designs. Small-scale florals, often arranged in grids or stripes, bring a charming yet polished feel.
Shifted Illusions
Shifted Illusions explores the fluidity and artistry of watercolour-inspired florals. Prints blur boundaries with soft gradients, abstract washes, and painterly effects, creating a sense of movement and dreamlike elegance. This trend plays with opacity and layering to deliver a romantic, ethereal aesthetic.
COLOUR DIRECTION
Left to right + top to bottom: Peony Swimwear; Jil Sander; Anna Sui; Erdem; Antiprima; Akris
IMAGE FEED
Pretty Little Things celebrates florals in a refined and contemporary way, blending minimalism, structure, and artistry. Together, these trends inspire fresh interpretations of florals that balance modern elegance with timeless beauty across fashion and interiors.
Left to right + top to bottom: Oscar de la Renta; Erdem; The White Company; Erdem; Hisu Lee; Akris; Loewe; Antiprima; Adeam; Deiji Studios, Erdem, Antiprima, Simone Rocha, Willie Morlon Villa; Akris
