My Design Journey: Maxine Hamilton

Meet Maxine! In the early oughts she worked on our team at Longina Phillips Designs, producing prints for the collection and graphics for various projects. Now she's a children's book illustrator and we thought you might like to see her beautiful work.

Read Maxine's story in her own words, below.

Book illustration was something I always wanted to do but...

I knew it was not the most profitable of career choices. So I put my dream on the back burner for many years so I could afford to travel overseas and buy a house.

The passing of two close friends prompted me to finally take the leap.

After losing my friends I felt like life was too short to not do what I love so I went about making my children's book illustrating dreams a reality.

My favorite part of illustrating is when...

I am painting up the final illustrations for a book.

My process involves...

When illustrating children’s books I mainly use watercolor, colored pencil, and aquarelle crayons. For my...

Continue Reading...

How to design fabric for high-end brands

   

Dream of designing prints for the big guns of fashion? Your Staud, your See by Chloe, your Stine Goya? In this little vid (just five minutes long!) we show you how to design specifically for the high-end market. What do these brands look for in a print design in 2022? Find out now.

Continue Reading...

My Design Journey: Chavon Livey

 

Introducing yet another Print School Student we're proud of. Chavon Livey has taken the skills she learned in our Photoshop for Fabric Design: Illustration course, and turned them into an inspiring slow fashion start-up. Read about her work below! 

I have always been drawn to print fabric. I just think it is so beautiful, and can be so unique

and really make a piece of clothing shine. I have my own slow fashion brand, Simply Mayd, and the pieces themselves have very simple shapes so I really wanted the fabric to stand out. To be 'compliment-stopping' to a stranger in the street. 

I loved learning textiles at school as the design process is so intricate, and I think it just makes designing clothes feel more complete when the fabric is your own too.

I played around a bit at the start of this print design

trying water colors, gouache paints and digital. In the end I found what worked best for me was to sketch my elements in black and white – not worrying about...

Continue Reading...

How to design fabric for high-street fashion brands

Always wanted to see your print designs on a garment in Zara? Or Anthropologie? Or Reiss? We explain how mass production sets parameters for print designers so you can create the correct style of work for this specific customer. 

 

WATCH IT NOW!

 

If you're reading this you're on the path. You want to make a solid living from your surface prints and we congratulate you on that! You've made the decision to create the life you've always dreamed of. 

But we don't want to lie. Making it in this competitive biz takes work and a lot of learning about the print industry and how it operates. The good news is, we've created a course so we can explain everything  in-depth to you.

Check out our Comprehensive Business Builder for Surface Designers right here. Doors are open now but NOT FOR LONG! Get in while you can as we only run this course a few times a year. 

 

Continue Reading...

My Design Journey: Amanda Joy

She licenses her adorable creatures around the world and has even launched her own homewares brand. Amanda Joy enjoys a creative life from which she's built a fabulous commercial business. 

My design journey started 8 years ago when I left my corporate job and went back to art school to study visual arts and a diploma in surface design. 

I was feeling like I was wasn't truly "meant" to be in the corporate world.

I have always been creative and my childhood was filled with days of drawing and creating, so it was going back to my roots. 

I love to paint and draw nature using mixed media, but particularly watercolor animals. I love the intricacies of their little faces and giving each of my animals a unique personality. 

I have licensed my work globally across the textile, stationery and homewares industries.

My work has a strong Australian influence and I love to inspire others to bring the essence of nature indoors through my designs.

I mostly...

Continue Reading...

My Design Journey: Kelly Kratzing

I'm a freelance surface pattern designer based in Brisbane.

Before, I was in clinical research and my background is biology. I primarily work in home interiors, designing wallpaper, soft furnishings and cushions. 

I don't think homewares were a conscious choice.  

I developed a style over the years and it seemed to naturally fit more for home textiles than it did for fashion or greeting cards. I remember trying my hand at lettering and I was just terrible! It took a few years of doing different courses and trying things out [to] hone my style and it naturally fit into interiors. I have a general interest in interiors too, so it probably went hand in hand.

It all started seven years ago...

I was an Australian expat in the US after I had my first child. It's a little cliche, but when you're on maternity leave you have time to reassess what will work with your new lifestyle. I came across surface pattern design and I thought, “Of course, it makes sense.” For...

Continue Reading...

5 Secrets for Selling Surface Print Patterns

Words by Lyndsay, Creative Lead and Senior Designer

Are you a surface print pattern designer? Want to make money selling your prints one day? Unless your goal is to work as a designer inside an established studio, you'll need some sales skills. Yep, not only do you need to know how to design impactful, impressive, and on-trend designs, but you'll have to convince a customer to buy your design (and not someone else's!).

So what does it take? Well, we'll tell you! We're Longina Phillips Designs and we've learned a thing or two about selling prints over 30 years of being in business. Read on for our top sales secrets and turn your creative mind into money now!

1. Curate an enviable collection with broad appeal.

If you want to create a commercially viable, diverse, and desirable selection of work, you'll need to offer a broad array of styles. Customers have different needs and so the more looks you can supply, the greater your chance of having the right print at the right time. ...

Continue Reading...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.