The Secret to a Successful Career in Surface Design

Words by Erin, Digital Design Media Manager

First of all, congratulations for being on this design journey — wherever you are, whatever stage you’re at.

You've made the wonderfully rewarding decision to nurture your passion for print. The fact that you are even reading this blog proves it!

You are doing the work and putting it out there. And we know that can be scary. Even the simple act of putting brush to paper,  and not sharing it online will expose you to the worst critic there is….. yourself. 

We know here from personal experience how awful that inner nag can sound. 

“My painted rose doesn’t look anything like I wanted!”

“I have published my digital folio but had no interest in my work!”

“I’m a failure.”

“I’m not a good enough artist to be in print design”

“I cannot complete this print in Photoshop, but I should be able to!”

“My work is rubbish.”

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How to design fabric for high-end brands

   

Written and produced by Erin, Digital Design Media Manager.

Dream of designing prints for the big guns of fashion? Your Staud, your See by Chloe, your Stine Goya? In this little vid (just five minutes long!) we show you how to design specifically for the high-end market. What do these brands look for in a print design in 2022? Find out now.

If you love fashion, you won’t need us to explain the difference between a designer brand and a high street or commercial one. For those of you who aren’t quite sure, think: Missoni versus Mango. Burberry versus Banana Republic. Givenchy versus Jigsaw.



Of course, there are MANY differences between the high and low. The prices, the branding and the heritage, just to start. 

What you might not be so clear on, is how the print designs in these two fashion markets differ. And if you’re a print designer hoping to cater to both the high and low, you’ll need to know exactly how. 

Luckily, we at ...

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How to design fabric for high-street fashion brands

Always wanted to see your print designs on a garment in Zara? Or Anthropologie? Or Reiss? We explain how mass production sets parameters for print designers so you can create the correct style of work for this specific customer. 

 

WATCH IT NOW!

 

Written and produced by Erin, Digital Design Media Manager

If you're reading this you're on the path. You want to make a solid living from your surface prints and we congratulate you on that! You've made the decision to create the life you've always dreamed of. 

But we don't want to lie. Making it in this competitive biz takes work and a lot of learning about the print industry and how it operates. The good news is, we've created a course so we can explain everything  in-depth to you. Check out our Comprehensive Business Builder for Surface Designers and sign up for the waitlist right here

How to design fabric for high-street fashion brands

So you know that, within the realm of fashion,...

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Designer’s Q&A: Pick-Up the Pace and Boost your Productivity

Words by Lyndsay, Creative Lead and Senior Designer.

Struggling to create at a commercially viable pace? You’re not alone. Keeping productivity high in the fast-paced world of fabric design is a daily challenge, even for those of us who have been in the game for years. 

But, while we Longina Phillips Designs designers can sometimes find it hard to fly through a brief, we have one important ace up our sleeve: Adobe Photoshop training. Or, more specifically, certain skills that help us complete a job much faster than when following textbook (aka. more longwinded) processes.  

Fellow designer Steph and I recently sat down with our lovely social media coordinator, Morgan to chat about pace and productivity and the Adobe Photoshop training that has helped speed our work the most.

Morgan: When you first started in the fashion industry, did you find the expectations to finish designs quickly quite shocking?

Lyndsay: For sure. I remember being at university...

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