Today, I want to talk about the importance of shopping at bricks and mortar stores. As Head of Design at a world-leading surface design studio, I can tell you that in the business it’s crucial you stay in front of fashion trends.
However, online research can only take you so far. Visiting retail stores in person can provide valuable insights and inspiration that you just can't get from browsing online. Keep watching for our 4 best reasons to go shopping ASAP!
First and foremost, when you are in a retail store, you get a better understanding of how a print customer buys a print....
Tactile fabrications are key, with lace, crochet and rope-type fabrications across a myriad of designers and cities.
We know this is not a print trend per se, but it's still a surface pattern and not to be ignored. When we see something across so many collections, we know it's going to be huge, and that we should incorporate it in some capacity in our collections. It might be as a background texture, behind a floral or a stand-alone printable crochet. ...
The season’s dull delivery might be especially shocking in contrast to the last lot of shows in Fall Winter 23, which saw Valentino light a fire of fuchsia down his runway.
But, to save us from designing every print in Pantone Pink PP by Valentino for the foreseeable future, our creative director, Bec is here.
She’ll show you how to make those dreary hues look positively pretty, keeping your collection both on trend and full of commercial appeal.
But before we get into it, we are dying to tell you about our new color course, Color Theory and Photoshop for...
Words by Erin, Digital Design Media Manager
If you need a new paddling pool to dip your design toe, the SS22 Menswear shows offer a refreshing new place to swim.
Yes, granted, SS22 served up a lot of the looks we’ve come to expect of men's fashion (hello camo and palms), there were a number of newer trends that got us itching to get to work.
A nod to the nineties vintage look we already know and love, but with a point a difference. It says vaycay, easy-breezy yet cool. “Photo collages remind us of better times,” Bec says, so there's that sense of nostalgia there, too.
How to design the look:
We are particularly drawn to this Snapshot trend because it is amazingly simple to design for. Plunder your old family travel photos, or go out and take some scenic snaps. Apply a filter or two (we’d recommend Posterize or Soft light or just about anything that gives you...
Words by: Bec, Creative Director
Reading time: 4 mins
We’re moving into the third year of the pandemic, and we’re fatigued! History shows that upheavals in society create very large shifts in culture, be it music, art, fashion, and 2022 proves to be no exception.
We want optimism. We want connection. And we’re going to go out there and grab life by the horns! This year is all about positivity. Read on to see how this will reflect in what we wear and buy.
We want to go out dancing till the wee hours, we want to celebrate every milestone, every occasion.
Sidebar: We are SO excited for the return of our trend reports, now called The Print Pattern Forecast. Download the latest pack and get a better, more comprehensive peekaboo at which trends will help to SELL your designs this year. Don't risk getting it wrong... get it RIGHT starting now.
Party-wear needs florals and the return of loud, clashing...