As a studio, we use Photoshop as it allows our designers to have the most creative freedom when it comes to editing and manipulating their prints.
So a good time to use Illustrator is when you want to create vector-based artworks. So they are shapes that use points and anchors instead of pixels. So it means that they are infinitely scalable. So a good time to use Illustrated would be if you're doing a Pucci print or maybe you're doing a Geo print that you don't know what the scale of it might be. So it could be put on a billboard. And in that case,...
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Bec: Good question. If your style is naturally very detailed, you would just take that across into your skins where you might use more detail in the hair of the skin or the movement, you'd be more detailed in the way you draw a flower.
If you are very loose and abstract you would still take that same handwriting into paisleys or animal skins. I think it's just practice and finding the right methods for your handwriting. What do you think Lola?
Lola:...
Words by Erin, Digital Design Media Manager
First of all, congratulations for being on this design journey — wherever you are, whatever stage you’re at.
You've made the wonderfully rewarding decision to nurture your passion for print. The fact that you are even reading this blog proves it!
You are doing the work and putting it out there. And we know that can be scary. Even the simple act of putting brush to paper, and not sharing it online will expose you to the worst critic there is….. yourself.
We know here from personal experience how awful that inner nag can sound.
...“My painted rose doesn’t look anything like I wanted!”
“I have published my digital folio but had no interest in my work!”
“I’m a failure.”
“I’m not a good enough artist to be in print design”
“I cannot complete this print in Photoshop, but I should be able to!”
“My work is rubbish.”
Written and produced by Erin, Digital Design Media Manager
If you're reading this you're on the path. You want to make a solid living from your surface prints and we congratulate you on that! You've made the decision to create the life you've always dreamed of.
But we don't want to lie. Making it in this competitive biz takes work and a lot of learning about the print industry and how it operates. The good news is, we've created a course so we can explain everything in-depth to you. Check out our Comprehensive Business Builder for Surface Designers and sign up for the waitlist right here.
So you know that, within the realm of fashion,...
Three students of our Comprehensive Business Builder for Surface Designers e-course had a burning question for Longina. Read on for her direct reply to them over Zoom (transcribed and repeated here for you lovely blog readers!).
Some clients do get very upset if you post without their permission and it's better to avoid that argument. It does rattle you because you think, Well I've done all the hard work, I should be able to post it. But ask for their permission first, or if it's already in the marketplace [in stores etc.] then it's usually fine to go ahead and...
Words by Lyndsay, Creative Lead and Senior Designer
Are you a surface print pattern designer? Want to make money selling your prints one day? Unless your goal is to work as a designer inside an established studio, you'll need some sales skills. Yep, not only do you need to know how to design impactful, impressive, and on-trend designs, but you'll have to convince a customer to buy your design (and not someone else's!).
So what does it take? Well, we'll tell you! We're Longina Phillips Designs and we've learned a thing or two about selling prints over 30 years of being in business. Read on for our top sales secrets and turn your creative mind into money now!
If you want to create a commercially viable, diverse, and desirable selection of work, you'll need to offer a broad array of styles. Customers have different needs and so the more looks you can supply, the greater your chance of having the right print at the right time. ...
Words by Lyndsay, Creative Lead and Senior Designer.
Ready to turn your passion for design from a side-hustle into a successful business? We’ve got an unmissable opportunity for you. For the first time ever, we’re sharing the exact steps we took to build Longina Phillips Designs into the world-leading studio it is today in our brand new course, Comprehensive Business Builder for Surface Designers.
We’ve got a wealth of knowledge to share when it comes to the business of working in surface design. Whether it’s building a brand name, working across markets as a freelancer, or connecting with agents - we’ve been there and done that. We’re committed to helping the next generation of designers live out their design dreams, so read on for 5 reasons why you can’t miss out on our brand new course!
Here’s the big one - this course will give you access to the exact strategies that have made...
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