7 Surprisingly Effective Watercolor Tips Our Designers Needed to Hear

painting how-tos Nov 17, 2022

Recently the big boss, Lola, invited a watercolor artist to teach our professional watercolorists to err.. paint in watercolor. And for a very good reason. Keep reading to find out why!

"We should 'feed our creativity' constantly, no matter what stage of our career," she says.

"Watching someone else paint inspires our creativity. That 'someone else' may use a different technique, different tools, composition and materials and by watching we get that 'ah ha' moment that is so inspirational."

So she asked Sydney artist, Susie Murphie, to come to the studio and show the designers how she paints watercolour blooms in her loose and gestural style.

Here's what they took away from the workshop:  

1.  Stamp out the water
Stamp out the water on your brush before applying it to the paper or palette so you don’t drown your paints. - Phobe, Junior Designer
 

2. Create a “creamy” consistency
Create a creamy consistency with the paints on your...

Continue Reading...

Fashion Trends SS23 | Top Runway Print Designs

print design trends Nov 02, 2022

Spring Summer '23 was a grand slam for turn-of-the-century trends. The Y2K-slash-90s vibe could be felt on every runway, every model, or just about.

Next year there'll be no escaping it. So fan or not a fan, as a print designer operating in the fashion world (and EVERY surface print pattern designer operates in the fashion world) you'll need to the key styles to focus on creating. 

Luckily Rebecca, our Creative Director, is here again to show you the way into 2003 err.. sorry, 2023.

1. Lace, crochet and ropes

Tactile fabrications are key, with lace, crochet and rope-type fabrications across a myriad of designers and cities.
We know this is not a print trend per se, but it's still a surface pattern and not to be ignored. When we see something across so many collections, we know it's going to be huge, and that we should incorporate it in some capacity in our collections.  It might be as a background texture, behind a floral or a stand-alone printable crochet. ...

Continue Reading...

Fashion Trends SS23 | Make Boring Colors Shine in Your Surface Designs

print design trends Oct 20, 2022

The last model walked the Spring Summer 23 runway a few weeks ago but we are (and will be) pouring over the collections for many months to come. 

While there were lots of shareable moments, we noticed one overriding colour trend: wishy-washy, subdued hues. As print designers, we were more than mildly disappointed to see these shades, such as dishwater blue and dove grey, star in so many shows.

The season’s dull delivery might be especially shocking in contrast to the last lot of shows in Fall Winter 23, which saw Valentino light a fire of fuchsia down his runway.

But, to save us from designing every print in Pantone Pink PP by Valentino for the foreseeable future, our creative director, Bec is here. 

She’ll show you how to make those dreary hues look positively pretty, keeping your collection both on trend and full of commercial appeal. 

But before we get into it, we are dying to tell you about our new color course, Color Theory and Photoshop for...

Continue Reading...

Insider Secrets: Sticking to Your Style, International Pricing & More!

Be a fly on the wall of this private VIP coaching call where our company leaders, Longina Phillips, Bec (Creative Director) and Sara (Head of Design) are asked about pricing designs internationally, working within a signature style and replicating successful designs. 

Read on and favourite this page for future reference!

If you're creating floral prints with a signature style, how can you use your signature style to create other designs such as abstracts or animal skin prints to include in your portfolio? 

Bec: Good question. If your style is naturally very detailed, you would just take that across into your skins where you might use more detail in the hair of the skin or the movement, you'd be more detailed in the way you draw a flower.

If you are very loose and abstract you would still take that same handwriting into paisleys or animal skins. I think it's just practice and finding the right methods for your handwriting. What do you think Lola? 

Lola:...

Continue Reading...

Create an easy repeating pattern with Photoshop

What even is a repeating pattern? It’s a design that stretches seamlessly for infinity, just like the design on a roll of fabric. And if you’d like to become a surface print pattern designer, then it’s one of the most important skills to learn. 

Tutorial by Lyndsay, Senior Designer

 

  
 

Here we break it down for you in 5 easy steps.  

1. Place your hero

Start by creating a bunch layout in the centre of your art board. Make sure there’s some bare canvas around it.

2. Duplicate and place over-hanging motifs

You can see that this flower is hanging off our canvas at the bottom so to make this repeat work, it will need to reappear that the top of the canvas.

To do this, duplicate the motif then use the x and Y axis in the toolbar to move it north exactly the length of the canvas. This canvas is 64cm, so you’ll see me type -64 into the Y axis to move the motif 64cm exactly north.

TIP: Make sure that the triangle in...

Continue Reading...

Has Your Design Career Stagnated?

Do you wish you could do more business or earn more money? If you’re spinning your wheels but getting nowhere, consider: could you be getting in your own way? Here’s five ordinary habits that can stall a design career, and the techniques to turn them around. 

Words by Erin, Digital Design Media Manager 

1. You design the same design over and over

When we stumble on a successful approach to well, anything, it’s natural to want to repeat it. Maybe there was a design style that sold really well for you last season and you’ve reinvented it few times since. You have the formula down and now it’s fast to produce. You’re moving at a rapid rate but your work is starting to feel too familiar. “There’s a lot of competition for textile sales out there and if you are not providing enough variety then your designs are not appearing new” says creative director, Rebecca. “Customers always want the ‘newest and...

Continue Reading...

Watercolour 101: Don't Do This, Do This!

Written and produced by Morgan, Social Media Coordinator

 

In this video you’ll learn some incredible watercolor painting tips, the essential do’s and don’ts, from our talented artist and designer Bec. These skills are ideal for beginners and for anyone who needs a good refresher. 

You can also paint alongside Bec as you watch this video.

 

The tools you’ll need to use throughout the video include;

  • A watercolor palette
  • 1 Flat Brush
  • 1 Thick Round Brush
  • 1 Thin Round Brush
  • 2 Water Jars
  • Some paper Towels 
  • Standard Paper 80GSM
  • And Watercolour Paper preferable 220GSM

Have you got everything? You do, great! Now let’s get started!

 

Different paper stock. Which is the best for watercolor painting? 

There are so many different paper stock options available to purchase nowadays. However, with watercolor painting, your choice of paper can drastically change the outcome of your artwork. 

Here Bec is painting on the...

Continue Reading...

My Design Journey: Emily Heath

my design journey Jul 20, 2022

Emily's path to becoming a pro painter happened in four short years. Taking one of our courses led to an internship with the Longina Phillips Designs studio, which evolved into a job offer.  Working in-house she was exposed to a painting style that would change her career and her life.

We love this story because it proves you can pivot a creative career while raising kids — AND find success pretty fast!

I started at Longina Phillips Designs as an intern in 2017 and ended up staying for four years! I had very young children when I began and was fortunate to find a workplace that was flexible and supportive of my role as a mum. Much to my delight, after finishing my internship I was offered a job. I think my most memorable moment would be selling my first design… pretty sure I cried! 

I owe my painting style to LPD.

The regular in-house workshops held at Longina Phillips Designs were a great way to learn new skills and when Tannya...

Continue Reading...

What is Surface Pattern Design?

Written and produced by Erin, Digital Design Media Manager

 

Ever wondered what surface pattern design is? Then you’re in the right place. We break it down (with picture references) in this two minute vid. Enjoy.

Look around you. On your desk you might see a pretty notebook, mug or phone case. 

If you’re in your bedroom there might be a floral bedspread, a stripe wallpaper or a polka dot pillow.

Open your cupboard doors.

Photos: a beautifulmess.com

 Have you got dresses? Skirts? Trousers? Or workout gear?

Photos: Joyce & Girls; Monte & Lou; Ralph Lauren; Lulus; Ell & Voo at Rebel Sport

These may be feature florals, checks, paisleys, tropicals or tie-dyes.

So basically, any art created to be mass produced on a product surface is considered surface design. And that counts for every kind of product. Homewares, accessories and also fashion apparel.

The pattern part of the term “surface pattern design” of course refers to repeated...

Continue Reading...

My Design Journey: Tannya Harricks

my design journey Jun 22, 2022

This week we cheer on prize-winning painter, Tannya Harricks (who also happens to be our former creative director at Longina Phillips Designs). Her chunky acrylic paint application and bold colour choices will make you want to pick up a paint brush, pronto!  Scroll for her story and a timeline of creations.

Photo: This is from about 2014 I think when I did some freelance design work for Longina Phillips Designs.

I worked at Longina Phillips Designs in the mid nineties after studying graphic design and working in-house for a fashion designer. 

The LPD studio was an exciting place to work with an abundance of reference materials from around the world and plenty of space to create. No day was the same, every brief and every client was different. I think we only had one computer then and I mostly did the illustrations for placement print designs, storyboards and logos. I do remember the first print design I did that sold. 

 

Photo: This...

Continue Reading...
1 2 3
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.