Words by Lyndsay, Creative Lead and Senior Designer

Are you a surface print pattern designer? Want to make money selling your prints one day? Unless your goal is to work as a designer inside an established studio, you'll need some sales skills. Yep, not only do you need to know how to design impactful, impressive, and on-trend designs, but you'll have to convince a customer to buy your design (and not someone else's!).

So what does it take? Well, we'll tell you! We're Longina Phillips Designs and we've learned a thing or two about selling prints over 30 years of being in business. Read on for our top sales secrets and turn your creative mind into money now!

1. Curate an enviable collection with broad appeal.

If you want to create a commercially viable, diverse, and desirable selection of work, you'll need to offer a broad array of styles. Customers have different needs and so the more looks you can supply, the greater your chance of having the right print at the right time. ...

Words by Lyndsay, Creative Lead and Senior Designer.

Ready to turn your passion for design from a side-hustle into a successful business? We’ve got an unmissable opportunity for you. For the first time ever, we’re sharing the exact steps we took to build Longina Phillips Designs into the world-leading studio it is today in our brand new course, Comprehensive Business Builder for Surface Designers.

We’ve got a wealth of knowledge to share when it comes to the business of working in surface design. Whether it’s building a brand name, working across markets as a freelancer, or connecting with agents - we’ve been there and done that. We’re committed to helping the next generation of designers live out their design dreams, so read on for 5 reasons why you can’t miss out on our brand new course! 

1. Get taught by leading industry experts.

Here’s the big one - this course will give you access to the exact strategies that have made...

Words by Lyndsay, Creative Lead and Senior Designer.

Struggling to create at a commercially viable pace? You’re not alone. Keeping productivity high in the fast-paced world of fabric design is a daily challenge, even for those of us who have been in the game for years. 

But, while we Longina Phillips Designs designers can sometimes find it hard to fly through a brief, we have one important ace up our sleeve: Adobe Photoshop training. Or, more specifically, certain skills that help us complete a job much faster than when following textbook (aka. more longwinded) processes.  

Fellow designer Steph and I recently sat down with our lovely social media coordinator, Morgan to chat about pace and productivity and the Adobe Photoshop training that has helped speed our work the most.

Morgan: When you first started in the fashion industry, did you find the expectations to finish designs quickly quite shocking?

Lyndsay: For sure. I remember being at university...