I started at Longina Phillips Designs as an intern in 2017 and ended up staying for four years! I had very young children when I began and was fortunate to find a workplace that was flexible and supportive of my role as a mum. Much to my delight, after finishing my internship I was offered a job. I think my most memorable moment would be selling my first design… pretty sure I cried!
Written and produced by Erin, Digital Design Media Manager
Look around you. On your desk you might see a pretty notebook, mug or phone case.
If you’re in your bedroom there might be a floral bedspread, a stripe wallpaper or a polka dot pillow.
Have you got dresses? Skirts? Trousers? Or workout gear?
These may be feature florals, checks, paisleys, tropicals or tie-dyes.
So basically, any art created to be mass produced on a product surface is considered surface design. And that counts for every kind of product. Homewares, accessories and also fashion apparel.
The pattern part of the term “surface pattern design” of course refers to repeated...
Photo: This is from about 2014 I think when I did some freelance design work for Longina Phillips Designs.
I worked at Longina Phillips Designs in the mid nineties after studying graphic design and working in-house for a fashion designer.
The LPD studio was an exciting place to work with an abundance of reference materials from around the world and plenty of space to create. No day was the same, every brief and every client was different. I think we only had one computer then and I mostly did the illustrations for placement print designs, storyboards and logos. I do remember the first print design I did that sold.
Words by Erin, Digital Design Media Manager
First of all, congratulations for being on this design journey — wherever you are, whatever stage you’re at.
You've made the wonderfully rewarding decision to nurture your passion for print. The fact that you are even reading this blog proves it!
You are doing the work and putting it out there. And we know that can be scary. Even the simple act of putting brush to paper, and not sharing it online will expose you to the worst critic there is….. yourself.
We know here from personal experience how awful that inner nag can sound.
“My painted rose doesn’t look anything like I wanted!”
“I have published my digital folio but had no interest in my work!”
“I’m a failure.”
“I’m not a good enough artist to be in print design”
“I cannot complete this print in Photoshop, but I should be able to!”
“My work is rubbish.”
Read Maxine's story in her own words, below.
I knew it was not the most profitable of career choices. So I put my dream on the back burner for many years so I could afford to travel overseas and buy a house.
After losing my friends I felt like life was too short to not do what I love so I went about making my children's book illustrating dreams a reality.
I am painting up the final illustrations for a book.
When illustrating children’s books I mainly use watercolor, colored pencil, and aquarelle crayons. For my...
Written and produced by Erin, Digital Design Media Manager.
If you love fashion, you won’t need us to explain the difference between a designer brand and a high street or commercial one. For those of you who aren’t quite sure, think: Missoni versus Mango. Burberry versus Banana Republic. Givenchy versus Jigsaw.
Of course, there are MANY differences between the high and low. The prices, the branding and the heritage, just to start.
What you might not be so clear on, is how the print designs in these two fashion markets differ. And if you’re a print designer hoping to cater to both the high and low, you’ll need to know exactly how.
Luckily, we at ...
and really make a piece of clothing shine. I have my own slow fashion brand, Simply Mayd, and the pieces themselves have very simple shapes so I really wanted the fabric to stand out. To be 'compliment-stopping' to a stranger in the street.
I loved learning textiles at school as the design process is so intricate, and I think it just makes designing clothes feel more complete when the fabric is your own too.
trying water colors, gouache paints and digital. In the end I found what worked best for me was to sketch my elements in black and white – not worrying about...
Written and produced by Erin, Digital Design Media Manager
If you're reading this you're on the path. You want to make a solid living from your surface prints and we congratulate you on that! You've made the decision to create the life you've always dreamed of.
But we don't want to lie. Making it in this competitive biz takes work and a lot of learning about the print industry and how it operates. The good news is, we've created a course so we can explain everything in-depth to you. Check out our Comprehensive Business Builder for Surface Designers and sign up for the waitlist right here.
So you know that, within the realm of fashion,...
My design journey started 8 years ago when I left my corporate job and went back to art school to study visual arts and a diploma in surface design.
I have always been creative and my childhood was filled with days of drawing and creating, so it was going back to my roots.
I love to paint and draw nature using mixed media, but particularly watercolor animals. I love the intricacies of their little faces and giving each of my animals a unique personality.
My work has a strong Australian influence and I love to inspire others to bring the essence of nature indoors through my designs.
Three students of our Comprehensive Business Builder for Surface Designers e-course had a burning question for Longina. Read on for her direct reply to them over Zoom (transcribed and repeated here for you lovely blog readers!).
Some clients do get very upset if you post without their permission and it's better to avoid that argument. It does rattle you because you think, Well I've done all the hard work, I should be able to post it. But ask for their permission first, or if it's already in the marketplace [in stores etc.] then it's usually fine to go ahead and...