3 Crazy-Good Business Tips From our Founder, Longina Phillips

Wondering if you can share your design on social media once it's sold? Or how to reply to a customer request for a selection link?

As founder of our parent company, Longina Phillips Designs, Longina is our GREATEST source of business knowledge. She's been selling print designs for over 30 years and continues to lead the industry with her savvy, strategic skills.

Three students of our Comprehensive Business Builder for Surface Designers e-course had a burning question for Longina. Read on for her direct reply to them over Zoom (transcribed and repeated here for you lovely blog readers!).

1. Can you post a sold print design to social media?

Some clients do get very upset if you post without their permission and it's better to avoid that argument. It does rattle you because you think, Well I've done all the hard work, I should be able to post it.  But ask for their permission first, or if it's already in the marketplace [in stores etc.] then it's usually fine to go ahead and...

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My Design Journey: Kelly Kratzing

I'm a freelance surface pattern designer based in Brisbane.

Before, I was in clinical research and my background is biology. I primarily work in home interiors, designing wallpaper, soft furnishings and cushions. 

I don't think homewares were a conscious choice.  

I developed a style over the years and it seemed to naturally fit more for home textiles than it did for fashion or greeting cards. I remember trying my hand at lettering and I was just terrible! It took a few years of doing different courses and trying things out [to] hone my style and it naturally fit into interiors. I have a general interest in interiors too, so it probably went hand in hand.

It all started seven years ago...

I was an Australian expat in the US after I had my first child. It's a little cliche, but when you're on maternity leave you have time to reassess what will work with your new lifestyle. I came across surface pattern design and I thought, “Of course, it makes sense.” For...

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5 Secrets for Selling Surface Print Patterns

Words by Lyndsay, Creative Lead and Senior Designer

Are you a surface print pattern designer? Want to make money selling your prints one day? Unless your goal is to work as a designer inside an established studio, you'll need some sales skills. Yep, not only do you need to know how to design impactful, impressive, and on-trend designs, but you'll have to convince a customer to buy your design (and not someone else's!).

So what does it take? Well, we'll tell you! We're Longina Phillips Designs and we've learned a thing or two about selling prints over 30 years of being in business. Read on for our top sales secrets and turn your creative mind into money now!

1. Curate an enviable collection with broad appeal.

If you want to create a commercially viable, diverse, and desirable selection of work, you'll need to offer a broad array of styles. Customers have different needs and so the more looks you can supply, the greater your chance of having the right print at the right time. ...

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5 Reasons You Can't Miss Our New Business Course

Words by Lyndsay, Creative Lead and Senior Designer.

Ready to turn your passion for design from a side-hustle into a successful business? We’ve got an unmissable opportunity for you. For the first time ever, we’re sharing the exact steps we took to build Longina Phillips Designs into the world-leading studio it is today in our brand new course, Comprehensive Business Builder for Surface Designers.

We’ve got a wealth of knowledge to share when it comes to the business of working in surface design. Whether it’s building a brand name, working across markets as a freelancer, or connecting with agents - we’ve been there and done that. We’re committed to helping the next generation of designers live out their design dreams, so read on for 5 reasons why you can’t miss out on our brand new course

1. Get taught by leading industry experts.

Here’s the big one - this course will give you access to the exact strategies that have made...

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