My Design Journey: Amanda Joy

She licenses her adorable creatures around the world and has even launched her own homewares brand. Amanda Joy enjoys a creative life from which she's built a fabulous commercial business. 

My design journey started 8 years ago when I left my corporate job and went back to art school to study visual arts and a diploma in surface design. 

I was feeling like I was wasn't truly "meant" to be in the corporate world.

I have always been creative and my childhood was filled with days of drawing and creating, so it was going back to my roots. 

I love to paint and draw nature using mixed media, but particularly watercolor animals. I love the intricacies of their little faces and giving each of my animals a unique personality. 

I have licensed my work globally across the textile, stationery and homewares industries.

My work has a strong Australian influence and I love to inspire others to bring the essence of nature indoors through my designs.

I mostly...

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My Design Journey: Kate Eldridge

Meet Kate. She's a San-Fran based floral enthusiast, working her way towards full time print design one painting at a time.

It's been quite the journey to get here!

I originally studied fashion design at Northumbria University in the UK and worked in the fashion industry as a designer for about nine years.

I've worked for quite a few brands from Anthropologie to GAP

focusing on womenswear. I loved working with trends and seeing how those trends can be translated into something that works for that particular brand. It's always exciting to see your designs in store!

As far back as I can remember I've always been a painter

and very nearly studied Illustration! Most of my illustrations were fashion-focused which is what led me into the industry.

Working in the fashion industry I always worked very closely with the print designers and loved what they did, so I made the decision to gradually transition over and could not be happier!

As I try out new mediums and use different inspiration...

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